Golf Illawarra gets a facelift!
December 13th, 2013
Golf Illawarra, formerly IDGA (Illawarra District Golf Association) has taken the initiative to reinvent itself with a new name, new branding and new website. This is a positive step by the organisation who are making great leaps forward in developing the game in the Illawarra, NSW, Australia.
Golf Illawarra's president of just 18 months, Ron Adams, said "The time was right to get things moving. We really wanted to reinvigorate the organisation and become more relevant and contribute to the game and our member clubs".
One impressive move has been the introduction of the Illawarra Open Series (IOS) which is a competition run by Golf Illawarra incorporating the region's open events with a grand prize for the winner. After a successful first year they are looking to make it bigger and better for 2014.
There are plans to reinvigorate some junior tournaments and to work more closely with the Jack Newton Junior Golf Foundation. They also see that communication is important especially keeping up with modern methods of communication.
"Gone are the days when you send out a notice that gets stuck up on notice board to communicate. We knew a new website was a priority" said Ron. "Though first was the name change. It falls into line with Golf Australia and Golf NSW. That meant a logo had to be developed. One to represent the organisation but to also be adaptable to the representative Pennant teams and shirts."
Many designs were produced by Golfplus Media with the final design chosen, once again, following the lead of Golf Australia with the stylised golf ball, yet with the inclusion of the flame tree, which is the symbol of the Illawarra.
Next was tackling the website. Like most all regional association website's IDGA's was out dated, not functional, carried little information and simply was unappealing to look at. It was obvious this needed to change so Golfplus Media was engaged to take on these issues.
The first thing that needed to be established was to clarify what goals Golf Illawarra was trying to achieve.
After discussions it was established the keys goals were:
- To administer and run representative golf in the area;
- Be a support to the Association's member clubs; and
- Help promote the game on all levels.
With that in mind, the website was developed. The logo was featured along with the line Administering, supporting and promoting golf in the Illawarra. Sections where then created that addressed each goal.
A comprehensive and updated resource of all competitions from pennants of all divisions, open competitions and the newly created Open Series was made. Each now clearly show dates and venues as well as offering entry form downloads and results posting of winners.
The Pennants section features archived results from the previous year along with a complete draw and updated points tables.
To support the member clubs, a complete listing of each member club was developed. This included a interactive Google map with a link to a dedicated page for each club with up to date information about the course, green fees and lessons.
To promote the game, information for beginners was featured along with where they can get lessons or join a club. Finally, a live Facebook feed was placed on the homepage.
"We are delighted with the results," Adams continued, "The feedback has been great and people are using the site more. We look forward to the Pennants season where well keep the results up to date. A big thank you to Golfplus Media for their assistance with the the new logo and website."
Golf Illawarra is a great example of an organisation being proactive in adapting to the changes in golf and how the game is played today. While people are playing more social games and joining social clubs, there continues to be a substantial role in administering the game at a higher level and being responsible for managing competitions and pennants.
However, taking a lead role in developing the game is also a necessary responsibility in ensuring the sport continues to move forward.
See the website here